The story begins in early 2020…


Cody West, the Founder of the content marketing agency, Assisted Reach , was reflecting on a number of common questions he’d get asked about link building.

Those questions were:

The problem was, there was no tool or methodology on the market that could answer these questions objectively, using data.

As someone well versed in data science and analytics, Cody started working on the problem. A few months later, the first iteration of the link intelligence report was born.

Cody then wrote a post about the methodology used in the link intelligence report on the Traffic Think Tank blog.

The feedback from the post was, “This is awesome! But very difficult to recreate… Do you sell these reports?”

At the time, Cody was only offering reports to the clients of Assisted Reach, but knew if he could make these reports affordable to the average agency owner or SEO consultant, he could help solve a big blindspot in the SEO industry.

A few months later, was born along with the Link Intelligence Report. exists today to help brands, agencies, and consultants make smarter, data-driven decisions surrounding link building.